Structural donations via ShopDonation

ShopDonation redistributes profits to social initiatives, that can generate a continuous source of income by using the platform. Recurring donations are not always easy to obtain for non-profits and very few platforms offer it, read here how ShopDonation makes this possible. You can best think of ShopDonation as a tool you can use to create this revenue stream, in two easy steps.


Step 1 is simply creating a cause page on ShopDonation, with which you automatically create your own weblink in this form: Anyone who uses this link to shop online will generate donations for your initiative (and if someone goes to ShopDonation and manually selects your cause, it will have the exact same result). Since most people shop online on a recurring basis, this can create ongoing financial support for your project - it's that simple.

Inform supporters

Step 2 is therefore to ask your initiative's supporters/followers to use your unique weblink when shopping online. Many of their favourite shops are participating and it won't cost them anything extra! Because they first click through your ShopDonation-link, a part of each purchase amount becomes a donation to your cause. To help with the promotion, here are ready-made flyers/posters that you can download and personalize for free.

Warm circles

Informing friends/family can be an easy way to generate a small reliable source of income - something that can benefit any social project/association. The goal is now to increase this group of regular shoppers by activating the supporters of the project via social media, website and newsletter. To make this easy, we've put together free promotional materials such as website banners and ready-to-use promotional texts on our promotional tips page. If you place this on your website and use the promotion on social media, you also have a chance to become Cause of the month.

How much can you generate?

This depends on how many people you can gather to shop online through your ShopDonation-link. Only registering on ShopDonation does not generate a continuous income - it is important that you promote the link to your supporters. With the help of our tips and promotional materials, this can be done effectively in a few minutes.

Per user

Our statistics show that a user brings in an average of $5 per month (some achieve this by doing Christmas shopping once a year or obtaining one new insurance a year). Even for big charities, this amount is equivalent to bringing in a structural donor.

In practice, we have seen that it helps when the initiator gives an update or reminder every two to three months. ShopDonation is a new concept after all and it needs some extra attention before 'donating for free' becomes a habit. Otherwise, the income can diminish a bit for some projects, which would be unfortunate as the concept is free of cost for all parties involved.

Lucrative periods

During the Christmas period a lot of online shopping is being done, so this is a lucrative period to promote your ShopDonation-link. In the beginning of the year, people often start booking their summer holidays, which can also bring in some substantial donations.

Keep in mind, however, that the value of ShopDonation is not that it necessarily raises huge sums of money all at once, but rather that it can generate a continuous source of income, which will grow to larger sums over time.

We hope to be of service to you in this way, also for the long term!

Register New Cause

* International expansion

We are currently franchising internationally in order to offer this concept in every country where online shopping is common. That means every charity, social project, citizen initiative, community project, organisation, club and/or association could receive multiple streams of income from multiple countries.

Causes will soon simply receive one international link that they can promote worldwide to receive (shop)donations. For online shoppers, this means that even if they travel or live (temporarily) in other countries, they can still support the same cause with online purchases worldwide.

Countries where ShopDonation is already active:

- United States:
- Switzerland:
- South Africa: